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Project Brief
Beauty / Lifestyle / Research | Product Design | 2025
Daily beauty essential designed to elevate self-care.
Trends & gaps
$ 172.99 billion, 2030
Facial care devices continue to be a mainstay in the global market.
(My) Knowledge is Power
Consumers will work smarter, combining knowledge, tools and technology to achieve personalized solutions for superior results.
63%
Consumers preferred at-home beauty devices due to their convenience and cost-effectiveness.
Think Slow, Move Fast
Emphasizing prevention over repair and embracing simplicity
At-home beauty promises convenience, but real use tells a different story.
User comments
“The device causes an electric shock... reddens my skin...”
“The mask is way too small ..."
“Buttons ... are placed where your fingertips grip...accidentally hit a button and change settings to throw off...”
"Buttons where fingers go, constantly changing modes by mistake"
"Extremely heavy! It leaves various marks on my face that take hours to fade."
...
User behavior study
Buttons are prone to accidental touches
Complicated mode-switching logic
Struggle to maintain the ideal angle
Long sessions gripping cause discomfort
Easily falls down on the countertop
Design Criteria
Facial devices often force users to adapt their grip and angle to the face.
This leads to inconsistent contact, hand fatigue, and fragmented routines.
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Adaptive by design — a rotatable treatment head that adjusts naturally to different facial contours
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Built for flexibility — interchangeable functional heads to support multiple routines and needs
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Ergonomic by default — an anti-mis-touch, human-centered form that feels intuitive and secure in hand
Introducing
Perfectly follows face contour.
visible, approachable, and intuitive.
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